Own Your Business

• Find a problem people already pay to solve — don't invent demand.
• Get ten real customers to say yes before spending real money.
• Start as a service, then productize what you repeat most.

• Choose a structure: sole proprietor, LLC or corporation.
• Get an EIN, a business bank account and simple bookkeeping from day one.
• Never mix personal and business money — it destroys liability protection.

• Price = costs + time + profit margin, not 'what feels nice'.
• Gross margin under 30% makes growth painful.
• Cash flow kills more businesses than low profit — invoice fast, collect faster.

• One channel at a time until it works, then add the next.
• Repeat customers cost far less than new ones — service is marketing.
• Systemize with checklists so the business runs without you in the room.

🎬 Episode: $0 to first paying customer

A seven-day plan to earn your first dollar.

1. Days 1–2: pick one skill and one specific customer type.
2. Days 3–5: offer it directly to 20 people who already have that problem.
3. Days 6–7: deliver for the first yes, collect payment, ask for a referral.